Some of the toughest situations you ever have to deal with hit you when you’re at college. Your brain needs to be at its sharpest and you have to memorize pages and pages of facts. Preparing for exams and tests is hugely stressful and often involves sleep deprivation (as can the active social life many students enjoy).
PS improves academic performance
It is thus unsurprising that research in the US suggests that college students are more likely to use dietary supplements than the general population. And when you consider supplements containing phosphatidylserine (PS), of which Enzy PSTM is one of the leading brands, it is striking how many of the benefits fit with students’ needs.
PS is an essential constituent of cell membranes, and an important player in brain-related biochemical pathways. Supplementation with PS is safe and beneficial to a range of mental functions, including memory, learning and attention. In one study, 120 students took either PS-supplemented milk or a placebo for 40 days. Various aspects of cognition – including directed memory and associative learning – were better in the PS group, indicating its potential to improve academic performance.
By blunting levels of cortisol and alleviating negative feelings associated with high-pressure events, PS can also support students experiencing daily stress. Separate studies have shown it to be beneficial both before a math exam and a mock job interview.
But college is not just a time for intellectual exertion. In North America in particular, levels of participation in sports are very high. There are thought to be nearly half a million student athletes in the US, and college can be a springboard to a professional sporting career. For many students, performance on the track or field is far more important than Grade Point Average.
Again PS can help. While best known for enhancing cognition, the body of evidence for its role in sports nutrition is growing. Results from studies looking at a variety of diﬀerent forms of exercise, including cycling, running, soccer and weight-lifting, have shown that PS leads to improved peak performance, lower recovery time, reduced muscle soreness, and an increased feeling of well-being. And of course, if your chosen sport requires both athletic prowess and mental concentration, a supplement containing PS kills two birds with one stone.
Students have a unique set of needs – few other groups face the same combination of intellectual challenge, physically active lifestyle, and emotional stress. Formulators and marketers of dietary supplements would be wise to target them as an important audience, and to consider PS as a key ingredient to reach them.